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02. Brand naming – developing the brand name
If you want to launch with a new brand name, we will develop the appropriate solution for you. We orient ourselves to the brand personality and the characteristics defined in step one and create suitable proposals for your company or product name with linguistic sensitivity and experience. To ensure your brand can also make a name for itself on the internet, we research domain availability and ensure a trademark check. In the end, we condense all proposals and availabilities—in close coordination with you—into the perfect brand name.
03. Eye, brain, and heart – the design
Clearly, a consistent appearance looks good. But that's not enough. For us, a successful corporate design is much more than grids and color palettes. It must create and preserve identity, communicate clear values, and have a solid strategic foundation. Therefore, we closely intertwine the design process with the concept—to find a design language that not only convinces the eye but also moves the mind and feelings. We achieve this by deriving our guiding idea directly from the brand's DNA. This means we don't just design a design concept but a complete brand personality with characteristics that fascinate us in people as well. And this persona is coherent when it appeals to the target group, fits the industry and company, and conveys the right message. Only then do marketing and sales benefit from the brand's charisma.
Good thoughts designed – implementing brand development
Stylish typography, first-class image editing, contemporary and functional design: these are the foundations of our design self-image. And we don't stop there; we're just getting started. Whether it's developing a new logo or individual measures, a corporate design, or innovative packaging—vierviertel plans the entire design process sustainably and practicably. This way, we keep an eye on costs at all times and are happy to advise you on efficient production processes that relieve both budget and the environment. We can not only do beautiful but also productive: we develop websites from conception with an eye on responsiveness and usability and optimize them for conversions with the appropriate tools. We understand corporate design as the face of the brand, as a visible bracket of all elements—in short, as the basis for a coherent appearance in form and content. Because we are convinced that good design does not end with design, we place great value on intelligent and high-quality texts.
Because the right tone of voice also serves as an important building block of brand identity. This can be a smart headline on the proverbial beer mat or a well-researched, well-founded blog post. Wherever necessary, we work with experienced copywriters who precisely get your messages to the point.
As a summary of all design principles, the style guide serves: in it, we define basic elements such as typography, color climate, imagery, and much more.
04. How ideas take root – implementation
If the target audience loves the new face of your brand, the website generates traffic, and the product attracts market attention, then we have done something right. However, for a brand to shine sustainably, it must be embraced not only externally but also internally.
This means: the best and most passionate brand ambassadors are your employees. They are the ones who breathe life into the brand and represent it. The better your team understands the brand, connects with it, and identifies with it, the more authentic enthusiasm will emerge throughout the process.
To foster a deep understanding of the brand, we develop internal communication tools such as presentations, brochures, flyers, or an employee magazine. To ensure seamless integration of the new corporate design into everyday operations, we provide practical templates for essential communication materials in widely used programs. Naturally, we support and train your employees in working with these templates until they feel confident using them. Our focus goes beyond the technical aspects—we also ensure that the core values of the new brand personality are clearly communicated and understood.
As a summary of all design principles, the style guide serves as the foundation: it defines key elements such as typography, color palette, imagery, and more. This helps both internal teams and external service providers maintain a consistent and cohesive brand presence. Step by step, this is how we build a strong and lasting brand architecture.
