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01 Strategy: how to put an end to the guesswork
Blogs and e-books are part of strategic online marketing as inbound marketing tools. And yes, they can be efficient tools - if you know how to use them. However, you will only achieve really good results if you have precisely understood the interests and problems of your target group and analysed the purchasing process. An intelligent content strategy that generates attention and creates visibility can be built on this foundation. The goal? To direct potential customers to your website and guide them into the sales funnel. The more precisely you define your goals, the better your digital strategy will work.
Our approach to successful inbound marketing helps you replace the trial-and- error methodology with strategic clarity.
02 Design: brand personality comes to life
A clever strategy is a good thing. However, its effect only unfolds through first-class design. This means that texts are read if they are informative and stylish, and a corporate design must functionally support marketing and sales. We do this by deriving our design concept directly from the brand essence. We create a brand personality that appeals to your target group, fits your industry and company and conveys the right message.
03 Execution: From vision to practice
Webpages should achieve conversions - and they do if they are optimised accordingly and equipped with the right tools. We base our work on your wishes and needs: From TYPO3 and WordPress to the HubSpot lead generator, we build your website on the foundation that best suits your requirements. However, before we release the site onto the web, we put it through its paces. The website must work smoothly on different mobile devices, operating systems, browsers and screen shapes. We provide you with intensive support during the launch phase - and are never more than a phone call away.
04 Training: grow together
The strategy is in place, the design has been finalised, the execution is at the ready - what next? We want you to take the right steps along the way. After all, your investment should also pay off in the future. That's why we help your employees develop an understanding of the basics required for successful inbound marketing with customised workshops and training courses.
The kick-off workshop: an intense exchange of information
The starting signal for our joint project is a detailed preliminary discussion with Christoph Weimann, CEO and a partner at vierviertel. Together with him you will
- create a project overview and outline your individual requirements,
- Define goals to develop a feeling for the future potential of your company,
- Identify initial profit opportunities that bring quick success
- compile all relevant information about your team.
The step into practice: develop a strategy, reap your initial profits
Once we have set the kick-off date, we get started: for 60 days, we focus on setting up your team in a sustainable and success-orientated way. During this time, we will implement the following measures:
- Conception of your personal strategy for inbound marketing: The right strategy is a prerequisite for the long-term success of your online marketing. You define your goals, personas, brand messages, but also the direction of your website including content, promotion, lead generation and more. We discuss the current progress on a weekly basis - and after 6-8 weeks you will have a complete inbound marketing strategy and your roadmap for the first 90 days.
- Generate ROI within the first 60 days: vierviertel uses precisely those techniques that will pay off for you within the first 60 days. These can be measures such as SEO or optimising your site for conversions. Actions such as a re-engagement campaign for existing contacts are also conceivable here. All these steps take place in parallel with the long-term strategy development.
- Team training: Your employees will also benefit from the new marketing approach. In a series of workshops and training sessions, we teach the team the basics of inbound marketing. Together, we define clear objectives and encourage the commitment of your employees. We want to establish a success-orientated corporate culture that brings about tangible changes.
- Create successful content: Has your content not yet achieved the performance you had in mind? We'll change that too within the first 60 days. To generate traffic and leads, we will train your team, help you select suitable copywriters and support you in implementing the measures that are right for you. After just two months, you will have published several successful articles.
The 90-day cycle: execute, measure, learn
We rely on a clearly defined, target-oriented 90-day cycle for the realisation of all marketing activities. This means we can always adapt our next steps to your needs and discuss current results together.
- A timetable for 90 days. Every three months, we draw up a roadmap together for the next quarter. It sets out your goals for the next 12 weeks - as well as the ideas for achieving these goals. Current campaigns and projects with schedules and responsible parties are also shown here. vierviertel creates monthly project plans that show completed activities and the budget used for them. This could be campaign-related work, website updates, or regular measures such as blogging, keyword research, social media, performance analyses and more. The specific scope of the services depends on your planned budget, which you can adjust to your plans at any time.
- Measurable success. Of course, your marketing strategy should deliver the best possible performance. We ensure this by measuring the success of your activities with tools such as HubSpot, Google Analytics or PIWIK Pro: We identify your success indicators, check the relevant figures of your programme and update the monthly metrics. At the micro level, we look at the details in split and usability tests, analyse traffic sources and much more. We attach great importance to careful data analysis and use this as a basis for developing new ideas for future measures.
- Learning means improving. At the end of a 90-day cycle, we prepare a review of the previous quarter for you. This allows us to discuss the most important results and events together. Based on this analysis, we understand what worked well for your company - and what did not. On this basis, we optimise our idea development for the next quarter. Learning means improvement means growth.
