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01 Strategy development
Implement your social media marketing in your marketing mix. We develop an appropriate and especially sustainable strategy for you to build a loyal community for your company and to achieve your goals. After all, social media is not just something that can be done and ticked off, it has to be constantly maintained and developed. We identify the appropriate channels for your company, on which your buyer persona can be found. Together with you, we define suitable KPIs for your goals, which we can use to measure success.
02 Social media guide
We develop a social media guide for your company to match your corporate design. We define the text and visual styles and establish design guidelines for posts in the various channels.
03 Content plan
Based on the developed social media strategy and the social media guide, we create new content along the customer journey and then integrate it into an editorial plan in a structured manner. We determine the frequency and time-slots for posts on the various channels.
04 Maintenance of the profile
Whether LinkedIn, Xing, Twitter, Facebook, Instagram or Pinterest - we can gladly create a new profile for you and update texts and images. If you already have a profile, we will optimise the content if necessary.
We continuously develop new content for the various channels with a suitable approach to the respective community. We always have your goals and, of course, current trends in mind. We prepare the text and graphics for your posts and publish them regularly on your behalf.
05 Community management
Commenting, liking, sharing — we not only publish new posts for you, but also take care of your community. We also respond to comments and enquiries promptly and appropriately.
Reporting of social analytics
Of course, you want to know whether the impact is worthwhile. We compile a monthly report for you and analyse the defined KPIs. We then use this to derive recommendations for new content — always with your goals in mind.
06 Social media advertising
If you want to drive traffic to your website, social media advertising is a good measure. We create suitable posts for you and select the right ad campaigns with precise targeting.
