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02 Analysis and design: the goal firmly in sight
Your website should deliver full performance. To ensure that it does, we deal with all the important questions relating to your website in advance. The aim is to develop an in-depth understanding of your needs and requirements:
- Who do you want to reach and what does your target group look like?
- What measurable goals are you pursuing with your online offering?
- What content is needed to achieve these goals?
- How much budget do you need to get the project off to a sustainable start?
- Which employees would you like to involve in the process and what about internal capacities?
- What is the maximum effort you can put into maintaining the website internally?
- Which content management system is most suitable for you?
These and other questions form the basis for all further steps. Also for the design, because we are convinced that design must not only be aesthetic, but also functional. This means that our web design gets to the heart of the brand personality, translates it into design and conveys a clear message. It goes without saying that we develop our solutions in accordance with your corporate design guidelines. If you do not yet have strong branding for your brand, we will be happy to support you with this too.
03 Execution: from technology to design
Before we mould your website into images and words, it needs a solid framework - the navigation and content structure. We think consistently from the user's perspective to make the site intuitive and user-friendly. At the same time, we keep your defined goals in mind. To ensure that these two aspects dovetail smoothly, we ask ourselves and you questions such as:
- What topics do you want to communicate and how can we best prepare them for your target group?
- What type of content is suitable and who creates the content?
- How should the content be structured?
- Which elements and modules do we need to present the topics in a targeted and understandable way?
- Which buttons, teasers and CTAs lead the user further into the dialogue?
- Which content management system suits your requirements? We rely on TYPO3,
WordPress, or generate an inbound marketing platform for you with HubSpot.
With wireframes and, if necessary, a click dummy, we then give you a first impression of how your website will look and function. Before your website goes live, however, it is put through its paces once again: The site must perform perfectly on a wide range of browsers, screen formats and operating systems. And off we go! We are always at your side during the launch phase. As soon as you have any questions or problems, we are just a phone call or e-mail away.
Finally, we will provide you with a style guide for your website. It summarises the design in a comprehensible way: The fonts, colours and grids used in the appearance developed for you are listed here in full. This makes it easier to make your own adjustments to the website or have external service providers work with the design.
04 Continuous improvement and growing design
A website is never finished, unlike a product flyer, for example. User needs, trends and technical requirements are constantly evolving - which is why a website must be able to grow and change. We rely on a regular, continuous improvement cycle here: by analysing and updating the site based on real user data, it always remains up to date.
This cycle has four steps. We are guided by the methods described in detail by Eric Ries in his book ‘The Lean Start-up’:
Measure
The definition of key figures as well as the measurement and collection of user data is the basis for any continuous optimisation process. A/B split testing, heat maps, click maps, scroll maps and recordings show us how users engage with your website.
Learn
The results obtained in this way give us an indication of what worked well and where the site should be optimised. In this way, our understanding of the needs of your website's users grows and the lessons learned give us clues for further development and optimisation.
Execute
We quickly put the lessons learnt into practice so that you can benefit from the new findings as quickly as possible. As soon as the updates are implemented, we can start collecting user data again. This allows us to see which measures are paying off immediately and where there is a need for further optimisation.
Document
Each improvement cycle is carefully documented. This log shows what has been well or less well received by users and which optimisations help you to achieve your defined goals.
